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Who do you say that I am?

Posted on Tuesday 18 September 2007 by Jeanie @ 2:19 pm
Filed under: Stuff I actually think

Church marketing sucks. There is a whole website dedicated to that premise: see www.churchmarketingsucks.com. 

church-marketing.gif

Sites like the aforementioned are working to correct this situation.  For years, badly printed flyers hung on doorknobs were all that was seemingly available to let the neighborhood know they were welcomed inside your little church building.  Large churches ran ads in Saturday newspapers on the "church page" to let dissatisfied church members know where they could come when they were ready to leave their current church.  Church marketing was, at best and at worst, "churchy."

But the times, they are-a-changing.  Churchianity is a billion-dollar business these days.  Some of the best "marketing" and billboards are being done by churches now.  The most creative websites out there are presented by churches.  I've recently been perusing some of them.  They are slick.  They are colorful and have a really good music playing -a great beat and easy to dance to.  They have ministries for everyone under the sun and everything is fully interactive.  Many church sites are better than some major retailers.  But what is it they are marketing, exactly?

As incredible as all these churches look on the world-wide-web, as much outreach as they claim they are doing - as much money as they are pouring into "marketing," I cannot understand why on earth we have any lost people.  These churches and ministries are so well put together, have such great, timely and "relevant" messages (wow…'relevant' shows up next to the word 'messages', like, 98% of the time), have such awesome "bands", reach so much of "this generation,"…they hardly even need a Savior.  In fact, Jesus isn't getting nearly as much play as the pastor's current need-based sermon series.

Let's quit saying we are intercessors and pray.  Let's quit saying we are evangelistic and actually introduce some one to Jesus Christ.  Let's quit claiming possession of the "full gospel" and go about letting the Holy Spirit do His work through us.  Let's quit telling people how great we are/how much ministry we've got going/how good our music is or what a great communicator our pastor is and tell them something about Jesus Christ.

That would save you some marketing dollars.

Jesus: If I am lifted up, I will draw all people to Myself. (John 12.32)

Today, she rants…Jeanie

NOTE TO THE BRIDE: I love the Church.  I'm in the Church.  I just hate seeing churches (small "c") get caught up in promoting who they wish they could attract, claiming to be what they wish they were…And this is for me, too - more than you know!

3 Comments for 'Who do you say that I am?'

  1. On September 19, 2007 @ 6:21 am joe said:
    • Agreed!  Or as Paul and Silas used to say, "Amen!"  As a pastor often caught-up in Christian sales, I myself have wondered the same things: Why don't we just push off the outer shell and expose the fundamental essence of what we say we are doing…or trying to do?  For crying-out-loud, why don't we just do what we say we are doing?  But I would have to say that the marketing (whatever that is for churches) itself has become an icebreaker with those we hope to reach.  I dislike being told I must have a target audience (alothough I can fully comprehend the meaning behind the teaching!).  I am for winning everybody!  Even more outrageous, I am for "me" winning everybody.  I know this isn't physically possible but that's my heart when I wake in the morning.  When I scribble through a sermon plan for the coming week, and while I am driving to the office or over to someone's home for visitation, I am thinking "I want EVERYBODY to come to my church!" The reality is- modern America (even in South Dakota) stands just on the far side of all marketing.  That's where they are…if I look for them, that's where I'll find them.  Like a blanket of fog between us, marketing must be traversed with care and with caution and with passion and with creativity…whatever because if I am ever going to be what I claim to be…if I am ever going to do what I say I am doing, I have to go where they are. Your words are true…thanks for the early morning prod! Joe 

    • Permalink to joe's comment

  2. On September 19, 2007 @ 7:53 am Stormie said:
    • Amen sister! errrr….mother!

      Church and the fellowship of the body is not a product to be sold. Jesus is not a product!

      I’m tired of churches looking at other churches like Hillsong or Lakewood and trying to model after them because “they have such cool music”, “their ministry is HUGE”, “they reach out to so many people”….and don’t get me wrong, these churches ARE amazing and are doing incredible things for the Lord but they started small, with a heart after the Lord and a heart to seek His will and HE is the one who brought them up and has blessed them(they didn’t have anything to do with it). I’ve seen a lot of churches, especially youth groups, that try to start out with a “cool sound” and “awesome lights” who do crazy big things to try to get students to come but they don’t realize that unless the heart is right, they will fail. And I have seen them fail. We get in a mindset where we try to have the best lights and sound and most edgey sermons and forget that it’s about peoples souls. It’s not about how cool the music is or if the person running the computer is on top of changing the words to each song on time. It’s not about trying to please every person that comes into the church, it’s about TRUTH. It’s about having a heart that follows after the Lord and isn’t concerned with “being cool enough”.
      I hope this isn’t being taken wrong at all because I know that people have incredible talents from the Lord, are great musicians, brilliant speakers, etc. I’m just talking about not losing sight of why the Lord gave us these abilities and what He wants us to do with them, not how we can impress people to try to get them to our church.
      As long as the heart is right…”marketing” (or I would rather change it to “using our God-given creative abilities”) isn’t so bad.
      Working for a billboard printing company, I have to say…I HATE when we print billboards for church. I hate that churches feel they have to market their church to get people to come. Jesus is enough…we don’t have to sell Him to people.

    • Permalink to Stormie's comment

  3. On September 19, 2007 @ 8:39 am Stephanie said:
    • Interesting viewpoint.  You and I should discuss over coffee one of these mornings.  :)  One of the biggest arguments (in love, of course) we ever had in our small group was regarding numbers.  One of our small group members was all about mega-churches and numbers.  My hubby said it wasn't about numbers, it was about souls, and hearts and growing mature Christian people.  I agree that it's not about marketing.  The coolest church I ever attended was all about everyone knowing everyone else, Sunday potlucks in the church basement, making friends, going to the hospital to visit each other, bringing food when someone was ill… really being THERE for each other, fellowshipping (is that a word?) together… all the time.  More than those things, it was about being a bible-reading, God-fearing, Jesus-loving group of people.  It was a pretty small group, really.  But when the bible-reading, God-fearing, Jesus-loving thing came together, all of the rest of that (the potluck having, hospital visiting, food bringing, fellowshipping part) just came right along.  And then more people came… Our only marketing campaign was blessing the socks off of everyone we could.  No flyers, mailers, giant banners or anything else.  Not that those things don't have their place.  But Acts has a pretty good model of how it should go, right?  And I'm thinking those folks didn't have access to a Kinko's.

    • Permalink to Stephanie's comment

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