Who do you say that I am?
Posted on Tuesday 18 September 2007 by Jeanie @ 2:19 pm
Filed under: Stuff I actually think
Church marketing sucks. There is a whole website dedicated to that premise: see www.churchmarketingsucks.com.

Sites like the aforementioned are working to correct this situation. For years, badly printed flyers hung on doorknobs were all that was seemingly available to let the neighborhood know they were welcomed inside your little church building. Large churches ran ads in Saturday newspapers on the "church page" to let dissatisfied church members know where they could come when they were ready to leave their current church. Church marketing was, at best and at worst, "churchy."
But the times, they are-a-changing. Churchianity is a billion-dollar business these days. Some of the best "marketing" and billboards are being done by churches now. The most creative websites out there are presented by churches. I've recently been perusing some of them. They are slick. They are colorful and have a really good music playing -a great beat and easy to dance to. They have ministries for everyone under the sun and everything is fully interactive. Many church sites are better than some major retailers. But what is it they are marketing, exactly?
As incredible as all these churches look on the world-wide-web, as much outreach as they claim they are doing - as much money as they are pouring into "marketing," I cannot understand why on earth we have any lost people. These churches and ministries are so well put together, have such great, timely and "relevant" messages (wow…'relevant' shows up next to the word 'messages', like, 98% of the time), have such awesome "bands", reach so much of "this generation,"…they hardly even need a Savior. In fact, Jesus isn't getting nearly as much play as the pastor's current need-based sermon series.
Let's quit saying we are intercessors and pray. Let's quit saying we are evangelistic and actually introduce some one to Jesus Christ. Let's quit claiming possession of the "full gospel" and go about letting the Holy Spirit do His work through us. Let's quit telling people how great we are/how much ministry we've got going/how good our music is or what a great communicator our pastor is and tell them something about Jesus Christ.
That would save you some marketing dollars.
Jesus: If I am lifted up, I will draw all people to Myself. (John 12.32)
Today, she rants…Jeanie
NOTE TO THE BRIDE: I love the Church. I'm in the Church. I just hate seeing churches (small "c") get caught up in promoting who they wish they could attract, claiming to be what they wish they were…And this is for me, too - more than you know!
The Christmas Collection
Once upon a Christmas
A Partridge Family Christmas Card
White Christmas
Walking with God: Talk to Him. Hear from Him. Really.
Prayers That Rout Demons
To the Lion: The Christian in Tension
Wild Goose Chase: Reclaim the Adventure of Pursuing God



